What our athletes say
We support our clients in every way we can, and in return they support us. It’s a relationship that builds with time and with podium finishes. Some of our athletes have been with us for many years, which is testament to our commitment to each other.
ABCpure offer a truly bespoke service. Cat goes to great lengths to ensure that each session is right for me and my personal goals, happily changing sessions to meet last minute work demands or changes of plan. Cat has been amazingly patient and supportive and I would not hesitate to recommend her and ABCpure to anyone looking for genuinely bespoke coaching.
Triathletes are notoriously competitive and results orientated i am told.. Well in my experience, it is one thing to say you are ‘results orientated’ and setting down key goals/objectives. its another thing to plan, train and execute successfully on those goals.
Having completed a number of triathlons over all different distances, it was time put some structure into my regime.
Initially ABC provided me with a very tailored and flexible programme in order to help my achieve my goals. The stress of having to think and plan out a weekly training plan was removed and allowed me to just concentrate on the training itself.
The immediate effect was a more balanced training plan between the 3 disciplines but also an impact in terms of the intensity levels and a realisation that not every training session had to end in a state of exhaustion.
The longer term effects were evident in the results -after a few months, i had come 4th in my age category at a well known UK middle distance event and i achieved new PB’s at both my 1.5km swim time and half ironman run time.
Spending quality time in the company of 2 seasoned Kona athletes has led to improvements in other aspects of my regime have finally started to emerge -diet, technique, nutrition and hydration. It certainly broaden your horizons and opens you up to a whole new mindset that will change and improve you as an all round athlete.
New goals have been set for 2016 and beyond and i feel confident of success in my endeavours with ABC on my side.
If you view triathlon as an integral part of your life and aim to keep participating alongside all other competing priorities in life, then ABCPure is the perfect partner!
ABCpure has been a HUGE positive influence not only in my training and racing but in my life as well. They have also started a fantastic ABCpure community to train and race with.
Ben and Cat are amazing package. Their knowledge on product is supurb and organising skills spot on. Program aside they are exceptionally genuine people, who tailor everything specific to your needs and wants (there is no such thing as one size fits all). They make you feel like family from day one, and share your ups and downs with you throughout your training and events. Highly recommended!
If you put everything in to your training, why settle for anything less from your coach? When you work with ABCpure you know they’re right next to you pushing to be the best you can be.
I’m thankful for that warm September race day in Eton Dorney back in 2014 when I happened to rack my bike near Cat’s. We had a lovely pre-race chat but I only discovered ABCpure a day later when I looked up that pro-looking and top class racing ABC-couple on google! I got in touch and I decided to go on the training camp with ABCpure which was absolutely brilliant and my husband and I decided to be coached by Cat and Ben. ABCpure has been a great part of our lives since. Cat and Ben are wonderful coaches, they are passionate about what they do, they love the sport and make you realise your potential. Cat helps me shape and achieve my training and racing goals. She’s supporting and challenging me and is always there when I need her. We’ve been on a journey for a year now and looking forward to the years to come!
By far the best idea I’ve had to join the ABCpure Crew. I’m Improving every day and that’s due to the wonderful coaches pure dedication to every individual athlete. Bring on the 2016 season!
No ABCpure athlete signs up to a training plan. Instead each athlete signs up to a realistic lifestyle or programme tailored around your needs, your constraints and aimed at helping you reach your goals. The support structure and flexible approach to coaching is comparable to that of elite level athletes
Cat and Ben’s enthusiasm for multi-sports challenges is inspiring and contagious at the same time. Their genuine interest in understanding the physical and psychological demands of these sports combined with a flexible and personalised approach to training will teach you a lot about yourself and your body whilst pushing your boundaries and reaching your goals.
Cat has brought much needed focus and purpose to my old training plan which was too volume based and repetitive. She is very attentive and provides a truly bespoke experience with real time fitness / health in mind. Loving it so far!
Cat is, without a doubt, the most understanding, flexible, and knowledgeable coach you could wish for. Someone who can bring you back from a broken pelvis without a single relapse is someone you want in your corner. I owe her a lot!
Signing up with ABCpure was one of the best things I have done in my life. It’s been transformational
Thanks to the high level of coaching expertise, I’ve been able to break my personal bests week in week out
The highly bespoke service has been incredibly helpful in all sorts of areas ranging from physical fitness and technical ability to nutrition and race planning. No area is left uncovered!
The coaches are not only exceptional coaches but they are also exceptional athletes in their own right. This, combined with their passion for mentoring and dedication to their athletes makes the experience highly rewarding and enjoyable
Simply put, signing up with Ben and Cat is the closest you can get to training like a pro triathlete. Bespoke training, nutrition, sweat-testing, sponsors and camps – I’m constantly learning and improving. Plus, they are top bananas to boot.