Coaching dedicated to you, the individual athlete
With our experience from competing at the highest level, we offer a bespoke plan for every athlete that fits around their busy lifestyle. With our detailed programmes, our athletes can just focus on each session – we sweat the details, you sweat the training!
We also focus on quality over quantity – it’s always about the bigger picture – each session is targeted to achieve that next step on the path to your goals. And finally, we provide each athlete with a support programme, including: strength & conditioning, nutrition and recovery, to be included as a part of their day to day routine. So you can get fitter and stronger but stay healthier too.
Your bespoke plan includes:
Initial set up & consultation: time constraints, sporting & result history, future goals and aspirations
Bespoke training programme: communicated & monitored through Training Peaks or Train Xhale
Unlimited contact: by phone, video, email or text
Ongoing feedback: including monitoring and support
Access to the ABCpure key resources to support your training
Access to the ABCpure vimeo account: including a suite of videos to assist strength and conditioning sessions
Athlete benefits from partners: discounts and offers on products and services from our partners
Our Coaches
Cat Benger
I am no gifted athlete nor a childhood prodigy on the sports field – I was in my late 20’s (now well into my 40’s) when I got hooked on the triathlon endorphin high! Looking for a personal challenge outside of work, luxury retail saw me swap my Louboutin’s for Lycra.
2005 to 2011 I struck a balance between my career, training and racing. I trained diligently with focus, passion and a desire to get fitter and faster. I was now becoming a contender and not just a competitor at races.
It was when “down-under” in Aus, (2011-12) the swim, bike and run lark became more than a passion, a lifestyle. I started to learn how to layer, formulate and execute a training programme to great effect. I also learnt I had an ability to dig-deep, hurt and maintain the focus until that finish line had been crossed.
Starting ABCpure and working as a coach gave me a genuine “buzz”. Real job satisfaction for me is from supporting, shaping and influencing the athletes whom are under my guidance. I care about my clients, I want to get the best out of them, just as I train myself you can expect to work hard, be pushed to your limits, and come out smiling in the end.
Ben Webeck
I have trained and raced my way to the highest level in the amateur ranks for nearly 2 decades, learning from the best along the way. Now the enjoyment for me now comes from being a coach and mentor, exploring ways to develop others beyond what I and they thought possible.
There is no one secret session or magic solution but the secret magic comes from the grit developed through the consistency in quality. Through keeping an athlete consistent and ensuring the training sessions are ‘fun’ and progressive, I believe as a coach I can make the difference to the individual. I relish the process of combining as a team to discover the winning formula.
What our athletes are saying
HUGE positive influence
ABCpure has been a HUGE positive influence not only in my training and racing but in my life as well. They have also started a fantastic ABCpure community to train and race with.”
— Warren Willis
“Ben and Cat are amazing package.
Ben and Cat are amazing package. Their knowledge on product is supurb and organising skills spot on. Program aside they are exceptionally genuine people, who tailor everything specific to your needs and wants (there is no such thing as one size fits all). They make you feel like family from day one, and share your ups and downs with you throughout your training and events. Highly recommended!”
— Joel Brown
Pushing to be the best you can be
If you put everything in to your training, why settle for anything less from your coach? When you work with ABCpure you know they’re right next to you pushing to be the best you can be.